Communicate Strategy Engage Culture
“Communication is the #1 issue in any company, but so few companies share the power of strategy.”
We all know that the weakest link of a chain determines the strength of that chain. The same can be said for the strength of an organization. Those that are slowest, underfunded, understaffed, and, most importantly, least informed will be the limiting factor to success. They are just doing tactics without a defined direction, which according to Sun Tzu is “the noise before defeat.”
Why are so many companies struggling with getting the information throughout an organization? Is it fear that competitors will find out? A lack of understanding? Limited confidence in those that work around you?
What happens when we let go of all of those fears and communicate repeatedly, and consistently, the importance at the individual level?
Cultures start to change and people become energized. Things that would take years start to get accomplished in months. Your organization becomes the envy of the market and your biggest worry is when you are going to begin to cannibalize your own market share before your competitors start to catch up.
In this illuminating 45-minute keynote presentation, former global strategist and author George Nagle talks about how he developed multiple global strategies for multi-billion dollar enterprises. You get a methodology for developing a strategy that consistently drives performance while empowering achievement at all levels of the organization. It engrains a culture of succeeding together in a fun and simple way.
It is simple, but simple doesn’t mean easy. It will require some discipline from upper management and an openness to letting go of how things have been done before- after all that is how your competitors are doing it.
Three Takeaways
Set out the top 3 objectives; talk about only those constantly.
When you think everyone knows the message, they are just starting to hear it.
Tell everyone, individually, how they impact the strategy.
POST EVENT: Follow-up with three members of the organization: the CEO, a middle manager, and an entry-level hirer will happen with George Nagle in ten days. During this session, he will work through communication to drive faster creative innovation for everyone.
“When I heard the message about when I think everyone has heard a message that people are just starting to hear, it made me think. I took that idea and returned to our plans around changing our message. Thankfully, we heard this because we truly had just started to make headway just before we were ready to give up to try something new. We are bringing this into our strategy now, and people seem excited about where we, as an organization, are going.”
-Lauren Strutt, Eyewear, Marketing Manager