Time is a precious and finite resource, and how we choose to utilize it often determines our success and fulfillment in life. From daily tasks to long-term goals, understanding what truly matters and prioritizing accordingly is essential for productivity and personal growth. One powerful principle that can significantly enhance our decision-making process is the notion that if the answer to the question, "When are you going to do something?" isn't "now," then it isn't a priority. This article explores the importance of this mindset and how adopting it can lead to a more focused and purpose-driven life.